Morgan Stanley

Fixed Income Campaign

The objective of the campaign was to showcase actively managed fixed income solutions across public and private markets, and put a spotlight on the fundamental shift underway in the fixed income markets and provides actionable solutions for clients in the new era of rising rates.

The focus was the need for clients to target alpha (active return of investment) in today’s landscape dominated by passive fixed income offerings, and demonstrate how Morgan Stanley Investment Management’s high-conviction offerings are uniquely positioned and built for the changing environment in todays’ bond market.

The purpose was to educate financial advisors on the new era of fixed income investing through an integrated campaign highlighting key thought leaders from across Liquidity, Global Fixed Income and Alternative Investment teams. The solution was an integrated campaign spanning print, video and digital channels, which included creating new white papers, marketing collateral, videos as well as digital ads and new web features.