Morgan Stanley

Cross Asset-Class Themed Campaign

Morgan Stanley strives to provide outstanding long-term investment performance, service and a comprehensive suite of investment management solutions to a diverse client base, which includes governments, institutions, corporations, and individuals worldwide.

The ‘Born to Be Active’ campaign was centered on raising visibility in companies’ commitment to active management by showcasing specific people and teams and their respective product success.

The most challenging aspect of this project was finding an image which conveys the message across all media: print, environmental, video and digital channels. The campaign was launched in 8 different languages, from Italian to Japanese, and over 20 cities globally.